There are a great number of reasons why employees and employers might pursue professional certifications. While they help supplement career credentials, earned certificates also validate a person’s high-level of expertise in a given area and assign prestige. As a business looking to grow, you want to attract and encourage employees who have both, so it’s no surprise that certifications, and employees who hold these certifications, can greatly benefit your business.
Earned certifications lead to more satisfied and loyal employees as well as boosts in productivity because employees holding these credentials are already dedicated to their craft, work or service. It is for this reason that when employers see these certifications, they find peace of mind in knowing that they can fully and confidently rely on that person or team’s ability to consistently meet business goals with quality work.
Perhaps even more important is how certifications look to your customer base. When clients see these added certifications, they, too, gain more confidence in your business and your abilities. To them, these show that they are in fact dealing with reliable, accomplished experts in their field, committed to excellence.
The top ten areas of certification that businesses seek, these days, include:
- Information Technology (IT)
- Financial Management and Planning
- Health Support
- Human Resources
- Internal Auditing
- Training and Instructional Design
- Project Management
Studies have shown that employees with professional certifications are more productive because they are better prepared to work and deal with the expected day-to-day challenges that come with any job. With more opportunities for education and continued learning, both employees and employers simply can’t go wrong. The benefits are boundless!