Generation Z, also known as the “zoomers,” are seeking something more and something different from a college education than their predecessors. They’re a little less traditional and a little more career-focused for starters and are willing to change direction mid-course.

Colleges and universities, many of which are facing lower enrollments and graduation rates than pre-pandemic, should pay attention to the following trends among Gen Z college students.

Gen Z college students want to learn their way. They are digitally savvy and already experienced some online schooling—this group loves game-based learning and the latest interactive technology (and don’t forget about social media). They also love hands-on learning—learning by doing instead of just listening—and education that is more self-directed and self-paced. Nearly three-quarters say they want to follow their own path in their own time and are willing to forego a traditional four-year college experience.
Career and skills development matter. Gen Z is concerned about costs and wants to make sure that their education will get them the job of their dreams. They don’t want to be burdened by massive student loan debt and are interested in lucrative STEM careers such as engineering, data and computer science, nursing and more. They are also willing to take a gap year if it will help them graduate without debt.
So does mental health—more than ever. This generation knows that depression and anxiety and other mental-health challenges are real issues and they want accountable services for wellness and mental health as part of their college experience.
DE&I are an A-plus. Diversity, equity and inclusion aren’t just buzzwords for Gen Z college students. They recognize the importance of diversity in education, the workforce and the world at large. They care about social issues and social justice. Colleges and universities should, too.

Like every generation, Gen Z has its own priorities, needs and interests. Savvy colleges will pay attention when developing programs and priorities to serve this dynamic generation.