When it comes to recruiting, the process really is a two-way street. The best recruiters go about the process specifically with candidates, and their futures, in mind. They can answer the question – “Why would someone want to work here?”
Hiring managers already face intense competition when it comes to nabbing top talent, so make it easier on everyone, and give them a reason to choose you. Take your cue from these five elements that make prospective candidates want to work for you:
Lay Out a Career Plan
Provide a clear career trajectory. These days, most employees don’t expect to stay in the same position long-term; they expect motion. So, lay it out for them, and tell them what they can expect both now and in their future.
Paint the Picture
Walk candidates through a typical day on the job. Explain how a particular position and company differs from another. What sets them apart? How is their work culture different? After all, you can be a copywriter anywhere. So why work for this company? Provide details that clearly paint the picture so that candidates can imagine themselves in the position.
Detail the Expected Workload
All candidates want to know exactly what they can expect once on the job. Provide details about their day-to-day workload to help them understand what will be required of them.
Provide Real-Life Testimonies
Sometimes, a job description simply won’t cut it, so find a way to connect prospective candidates with employees who are in similar positions. Employee perspective can provide real-time insight into a company, a position and a work culture.
Be Engaging
If you’re not interested in discussing the job, prospective candidates won’t be either. Your attitude matters just as much as the candidate’s. They are looking to you to form their own opinions and expectations of a given company, so keep the conversation engaging.
Recruiters who ultimately win over top talent understand that prospective candidates are also evaluating them, so move toward a candidate-friendly process that will both strengthen relationships and improve experiences.