How to Make LinkedIn Your Best Friend

2021.06.24.     Image -  How to Make LinkedIn Your Best Friend.jpeg

LinkedIn is a great tool for job hunters and hiring companies alike. The networking site makes it easier than ever to find the right positions and the right people, particularly with the LinkedIn search feature.

Next time you are searching for a job – or a candidate for your job – consider the following three top tips for making the LinkedIn search feature your very best friend when it comes to staffing:

  1. Start with advanced search. The advanced search option allows you to seek out specific fields, query teams and keywords. For example, you can look for only current employees at Google or writers who have AP style experience. Your search can be as specific and customized as you need it to be. You will find the advanced search option via the link next to the search bar on the LinkedIn home page. You can also choose to “Refine Search” after you have made an initial query, which will also help you narrow down your search.

  2. “AND/OR” lets you customize even more. LinkedIn really links in to specific search criteria. If you are looking for a website designer, you can use the term “OR” in all caps to find someone who is an Adobe Certified Expert (ACE) OR a PMP Agile Certified Practitioner, for example. Many people display certifications and skills in different ways, so the OR gives you the chance to search for different variations of the same skillset. Likewise, the AND option ups the ante: You can look for individuals who speak Spanish AND French, for instance. Again, these advanced tools will help you hone in so you can really spot what you’re looking for.

  3. Sort away. Just like the sorting hat in the Harry Potter books, LinkedIn can also sort your search results based on the relevance of various keywords. You can prioritize companies in California or individuals with doctorate degrees, for example, making the sorting feature a great option, no matter what or who you are searching for.

Even without advanced search tips, LinkedIn is a great way to learn more about people and companies. When you take it to the next level, however, your search will shine the spotlight on the latest candidates and opportunities in your field.