holiday shopping

Ho, Ho, Ho: Hiring for the Holidays Sets in for the Season

2020.10.27.     Image -  Seasonal Hiring.jpeg

Even though several major retailers – including Target and Walmart – are planning to close on Thanksgiving this year, these same businesses are starting to hire in earnest for the holiday season. Last year, Americans spent a whopping $730.2 billion on holiday purchases, according to the National Retail Federation, and retailers are planning to spread sales and deals out across several months to account for the need to social distance.

Likewise, online shopping is expected to be hotter than ever as more shoppers appreciate the convenience and safety of selecting holiday gifts for their favorite people from the comfort of home. Businesses with a focus on e-commerce may fare especially well this year.

Presently, many larger retailers are in the process of hiring seasonal workers to cover areas such as distribution (mailing, delivery and customer pick-up), gift assembly/wrapping, customer service, fulfillment, operations, retail and the general need for additional support over the holidays. Among others, FedEx intends to hire 70,000 seasonal workers – up more than 25 percent from just one year ago – and 1-800-Flowers.com has shared its plans to hire 10,000 holiday associates as it continues to enjoy record growth this year.

Just as many businesses offered pandemic-related bonuses for front-line workers, competitive wages and holiday bonuses are being promoted for holiday work. Employee discounts and referral bonuses also abound – with some companies providing further employee benefits.

Those interested in seasonal work can look for both in-person hiring events as well as online job fairs for the holidays. In some cases, the initial seasonal work may lead to long-term positions for those who are interested in permanent work. Typically, both full- and part-time options are available over the holidays and, in some cases, employees may be able to work from home.

Finally, companies across the country are implementing expanded safety protocols, from PPE to distanced work stations as well as sick leave. All seasonal workers should expect to feel safe in whatever role they take on – and will likely be asked to wear a mask while working.

While the 2020 holiday seasons will be a little different, many retailers are still going strong when it comes to their seasonal hires.